Duda Melzer wasn’t born with the name Duda. Like almost all Brazilian boys, Eduardo Sirotsky Melzer earned a nickname in his hometown of Porto Alegre in the South of Brazil. That nickname stuck, and Eduardo Sirotsky Melzer became Duda Melzer to friends, relatives, business associates and school chums. Duda’s family started the largest media group in the South of Brazil RBS Media, in the 1950s. His grandfather, Mauricio Sirotsky Sobrinho, is the man that got the ball rolling in Brazil’s media industry, but it was Duda’s uncle, Nelson Pacheco Sirotsky that kept the media ball rolling and growing for more than 30 years. Duda knew he was destined to take over for his uncle one day, but he had other plans before that happened. Duda completed his upper school education in the state of Rio Grande do Sul. Melzer was accepted by Harvard University, and Duda jumped at the chance to study in the United States. He earned a Master’s at Harvard, and he moved to New York when the opportunity to become president of a boutique media company presented itself. Duda learned a lot during his stay in New York, but in 2004, he joined the family business as the director of national marketing. Life was good during those first years back in Brazil. Brazil was going through an economic boom, so the RBS Media Group was growing at a very rapid pace. The RBS Group was acquiring television and radio stations as well as newspapers while Nelson was running the company. In 2012, Duda finally took over as the Chairman and Chief Executive Officer of the RBS Group. At that time, the RBS Group managed 24 radio stations, 18 televisions stations, and nine newspapers. Duda is still in charge, and the company is still growing. Duda has expanded into the digital technology industry which he says is the future of the media industry in Brazil. Learn more about Duda: http://bitsylink.com/2016/06/20/duda-melzer-takes-up-his-role-as-the-president-of-rbs-group/

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