Founded in 2008, the firm NuoDB operates out of Cambridge, Massachusetts by co-founders Barry S. Morris and Jim Starkey. Since 2011, the NuoDB was patented and approved as an elastic SQL database for cloud applications. The “NewSQL” operates by dividing software data into objects known as “atoms.” The SQL database is able to support cloud elasticity while still being able to store and maintain data elements.
NuoDB can support multi-version concurrency control that can detect deadlocks and find data conflicts easily. Using peer-to-peer communication format, the NuoDB provides faster database service when a new server is added. By 2012, NuoDB increased venture capital to $12 million. The success of NuoDB has led to multiple awards including being listed by Gartner as its Magic Quadrant for Operational Database Management Systems. Barry S. Morris and Jim Starkey in 2014 announced the expansion to the NuoDB Series B funding round. A total of $14.2 million was added to company funding.