In marketing, advertising is the key element a company should consider after production.Advertising is the hallmark of branding. Well to do brands have a stable platform for advertising. It, therefore, means that for new brands penetrating the market, it is essential for the management to consider investing in the right advertising agency. This is done for new brands to be on the same level with the already existing brands in the market. That is why Jose Henrique Borghi of Mullen Lowe agency is cheered for his outstanding role in leading brands to successful ventures through advertising.
Jose Borghi’s legacy borders a lot of advertising and marketing. His advertising career commenced in 1988 when he was employed at Standard Ogilvy. He also served at various prolific agencies like Talent, DM9DDB, Leo Burnett and FCB. At Leo Burnett, he was the chief creative officer. With his experience, he led marketing campaigns geared towards product promotion. Jose Borghi was later elevated to chief executive officer of Leo Burnett in 2001. At that moment, he succeeded in creating campaigns like Fiat. The regime marked the first time Fiat was a market leader. Click here to know more.
Mullen Lowe is Born
Being a visionary business professional, Jose Borghi established his advertising agency called BorghiErh. In 2006, he merged with Lowe and Partners to form Borghi Lowe. Jose was the chief creative officer of the company. In 2014, Mullen Lowe Group and Borghi announced a merge with Jose assuming the position of chief executive officer. Mullen Lowe is a brand’s planning agency. The management believes that branding is the center of a product’s image in the market. So they focus on making their clients valuable through producing valuable resources for advertising.
Under Jose’s guidance, the Brazilian Agency focuses on delivering powerful blows towards illuminating client’s brands. Unlike other agencies, Mullen Lowe Advertising encompasses comprehensive capabilities with synergized history towards elevating entrepreneurial organizations. From scrap, the agency works to formulate creative strategies focused on brand elevation. Mullen is committed to partnering with the world’s best marketers.
Jose Henrique Borghi on YouTube.