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TechStyle, an Online Retail Company

Digital and social media marketing have increased sales in e-commerce. Online retails have platforms that they use to reach out to their customers and make quick and secure business transactions. TechStyle is an online retail company that has beaten all the challenge and made it to the top of the list.

TechStyle was started in 2010 under the name JustFab dealing with footwear. It introduced the first membership program in online retailing, and less than two years they sold over 2.5 million pairs of shoes. The company realized significant sales because of the seducing programs like the free shipping, loyalty reward points, exclusive services available to VIP subscribers.

JustFab, later on, acquired ShoeDazzle and Fabkids, this acquisition enabled the company to move to Germany and U.K among six other countries. The expansion of the business led to the launching of Fabletics in partnership with Kate Hudson. JustFab was rebranded to TechStyle in 2016; the name reflects the company’s position in online retailing.

Adam Goldenberg is a co-CEO and Co-founder of TechStyle; he has more than 20 years experience in online entrepreneurship. Adam started his first online startup, Gamer’s Alliance when he was 13 years. He later sold it to Intermix, and he was offered a job at Intermix as the Chief Operation Officer. Adam founded several e-commerce sites including Intelligent Beauty and DermStore before entering into the partnership to start TechStyle.

Tim Collins who is the technology officer at TechStyle had worked with Don Ressler and Adam Goldenberg in some projects, and he understood what type of a company technology they wanted. TechStyle launched technology products at the cost of $70 million to boost their services to their customers and to facilitate quick online transactions.

TechStyle also invested heavily in innovative product selection. The company launched a personal styling system to offer customers with quick and smarter shopping experience. The system which is machine centered helps to personalize the needs of the customer. TechStyle is an ideal example of a technology backed enterprise that is geared towards meeting the needs of its clients.

TechStyle has 2,000 employees with over 4.5 million members. The company’s sales recorded double figures in 2014, and they expect to get revenue of $700 million in 2017.

Don Ressler is a co-founder and co-CEO of TechStyle. Don has over 20 years experience in online entrepreneurship, he sold his first startup Fitness Heaven to MySpace in 1997 and ventured into other businesses, and he has never looked back from that time.

Find out more about Adam Goldenberg: http://www.techstyle.com/techstyle-ceo-adam-goldenberg-talking-name-change-on-cnbc/