Fans of the popular reality television series Undercover Boss probably recognize business executive Andy Wirth. The personable CEO of Squaw Valley Ski Holdings, LLC appeared on the show a few years ago. He recently commented about the end of the effort by some groups to incorporate Olympic Valley, the site of the Squaw Valley Resort. Mr. Wirth expressed the hope that public attention would focus upon issues of interest to everyone, such as transportation.
Regardless of individual views of residents about the subject of incorporating Olympic Valley, probably most local people would agree that greater cohesion awaits residents of the scenic North Lake Tahoe region in California. Blessed with some of the most stunning scenery in the state, the area has long appealed winter sports enthusiasts and people appreciating outdoor adventure.
Indeed, in addition to controversy concerning whether or not Olympic Valley should incorporate, many people experienced hard times during the past four years. Andy Wirth summed up the interlude as a “very, very tough” period of time.
Some businesses that depend upon snowfall for revenues found the recent drought especially challenging. The weather exacted a heavy burden upon most of the ski resorts in the Olympic Valley area. The conditions also impacted businesses in the community that rely extensively upon resort customers as a source of revenue. Hospitality industry providers, ski shops and sport wear retailers felt the impact of these climatic changes.
A Promising Future
Then, to the relief of many local firms, in 2015 the winter ski season arrived with gusto. Early storms joined with chilly temperatures to launch this year’s season on the slopes earlier than during recent memory. Combined with the resolution of the incorporation debate, the development heralds a new period of greater community cohesiveness in the view of many.
Andy Wirth expressed the hope that more attention would focus on transportation, an important topic for the entire region. Interest in that subject extends beyond the borders of the Olympic Valley community. He hopes an opportunity for “healing” has now arisen.
Andy Wirth in the past has already taken steps to promote greater community unity. He frequently contributes generously to civic causes, and also to environmental efforts.
After nearly losing his life while sky diving, he established a charitable organization to raise funds for Navy SEALs returning to civilian life. His efforts on behalf of this cause helped make him a well known local figure.
Olympic Valley appears poised for a period of greater community cohesion. Like the weather, this issue potentially impacts everyone. A major source for material in this article appeared in the Reno-Gazette Journal.
A new article in the Reno Gazette-Journal shares thoughts from Squaw Valley Ski CEO Andy Wirth. Andy has long been an opponent of incorporation in the valley, and he is not backing down from his stance. He would like to come to some sort of compromise, but his views must first be understood. This article explains what Andy would like to see instead of a protracted fight over incorporation.
#1: What Is The Olympic Valley?
The Olympic Valley is an area of northern California that gets amazing snowfall every year, and the area takes on many tourists every year. The Squaw Valley hosted the Olympics in 1960, and people in the area today call it the Olympic Valley. Andy owns many ski lodges in the area, and he loves living there for most of the year. Andy has invested quite a lot of money in making the Olympic Valley beautiful, and he does not want to see people chased off by an incorporation battle.
#2: Andy Has Been Fighting For Some Time
Those in favor of incorporation have been fighting with Andy since the issue came up, and Andy does not want to see the Olympic Valley turned into its own city. Incorporation is something that Andy believes will ruin the tranquil nature of the community, and he fears government intrusion into the way people live there. This is a remote and beautiful area that should not be run with higher taxes, and Andy has been fighting against such proposals.
#3: Andy Wants To See A Compromise
Andy knows that people who want to incorporate will raise taxes on every person in the area, and Andy believes there is a compromise to be made. He knows that the new government would raise taxes on everyone, and there are many people in the Olympic Valley who simply cannot afford to pay taxes that are used only to manage a new government. Consolidation only works for Andy if it is done without the tax-and-spend principles that he believes will happen. He does not want to lay off members of his staff, and he does not want to see people run out of the community with massive property taxes.
Andy Wirth’s desire for a compromise shows that he wants to make the Olympic Valley a better place for everyone who lives there. Andy knows people who own small patches of land who cannot afford higher taxes, and Andy’s businesses cannot afford to keep their employees with business taxes are raised. Andy’s desire for better governance comes from a need to make the Olympic Valley a better tourist attraction, but he is not willing to put people out in order to pay for a new government.
For a long period, the United States Mountain Region has been accustomed to a downhill run though there are high hopes that the situation will gradually change for the better over the years. According to statistics, revenue generated per available room has made an increase to over seventeen percent over the last few months. The same is expected to make a turn for the better in the coming years.
During the 2008-2009 season, skiers who visited increased from 57.4 million to 59.7 million almost matching a single-season record. Keeping in mind that it was a modest economic year, the industry is expecting to find itself in better situations in the coming days. Apart from snowfall issues, the skiing industry was looking at the overall growth that would in return provide the much needed continued improvement. There are regions that have been capitalizing on increasing demand and returning to pre-recession profit levels whereas there are those that solely depend on pricing as the major factor.
On the other hand, customers are already accustomed to dealing with a buyer’s market environment and therefore, they are always on the lookout for deeply discounted rates. The major industry players admit that it was their initiative to spoil their customers with deals, and they are ready to face consequences for the same for some time. However, they have been holding flat rates which, therefore, means that occupancy rates go up without the customer having to ask for a discount.
Andy Wirth is among the most notable players in the hotel and mountain resort industry. Currently the Chief Executive Officer of Squaw Valley Ski Holdings, he has more than twenty-five years of experience in the industry and has played a very integral role in making the ski area among the most respected and top winter destinations in the world.
He was born in Germany but started getting interested in the industry soon after joining the Colorado State University. When furthering his education in Scotland, he gained experience as a backyard ranger. Soon after finishing his studies, he made a debut in professional career as an intern at the Steamboat Ski and Resort where he would later on be promoted to become the Chief Marketing Officer. When he joined his current workplace, he was held responsible for overseeing the company make an upgrade worth not less than $70 million that has played a very integral role in it becoming one of the most desired winter holiday destinations.