Posts in Category: Trend in Canine Nutrition

A New Outlook For The Dog Food Industry

The dog food industry is undergoing some changes that the Daily Herald covered in a recent article. The article talked about how dog food is getting more specialized and how it is following trends that have been popular in human food. Among the more specialized food includes products put out by larger companies like Purina. They have a dog food for older dogs called Bright Minds. This food is made with medium chain triglycerides that help dogs to better metabolize their food so that they have more energy.

Newer companies are also taking advantage of the latest trends. Freshpet has decided to go with refrigerated dog food. Now consumers can find products by Freshpet in their own branded and refrigerated display cases in thousands of stores around the country, including Whole Foods Market, Purinastore, Target and Wal-Mart. Freshpet has a high end line called Vital Raw and it is plugging into the very popular paleo diet. Now consumers can feed their dogs what their wolf ancestors would have eaten hundreds of years ago. The food contains ingredients like raw chicken, probiotics, spinach, sweet potato and kale. Freshpet ensures consumers that the food is also grain free to more closely mimic the eating patterns of dogs from long ago.

More nutritious dog food is all the rage now and companies like Beneful understand that. Beneful has only been around for a little more than a decade but they have already taken the market by storm. In 2012 they turned over 1.5 billion dollars, which made Beneful one of the five most popular dog foods on the market.

The dog food that Beneful offers comes with the freshest of ingredients. Consumers will find real turkey, chicken, lamb, salmon and beef in their different recipe options. They will also find a variety of vegetables like sweet potatoes, carrots, spinach and barley to give the food the nutritional content that will best serve a dog’s digestion and health. The products offered include dry dog food, wet dog food and dog treats in all different sizes.